TAFA Success, Artists Rave!
Wednesday, August 11th, 2010
TAFA, The Textile and Fiber Art List is a rousing success by any measure. TAFA is the promotional and networking site for member working artists and textile businesses who represent fiber in all forms. The site was conceived and created by Rachel Biel and launched in early 2010, and now boasts 145 members plus to date.
And how do we measure “success”? There are many websites for artists, seeking members, some glitzy, some selling and more. But really, artists want a site that helps them get broader exposure and recognition. TAFA’s members each have space on the site and provide terrific content, good visuals too of their work that brings readers and potential clients back to see what is new on the site. Members also promote the site through their own social networking and on their own sites.
Since the launch of TAFA in February 2010, its presence on the web has grown. Here’s a few stats…
- Half of the members are active on Facebook.
- Almost half are Etsy sellers
- Our biggest following is on our TAFA fan page on Facebook. We now have over 850 fans there.
- 97 blogger followers
- 69 subscribers via Feedburner
- 1463 unique visitors in just the last month (55% new)
- Our three largest mediums are art quilts, surface design (dyers) and weaving so far.
A good start! Members are quite pleased with the boost that TAFA has given them. Members also tell us that they read new member bios as they are posted, network with each other and are definitely inspired. TAFA will continue to expand its web presence and to capture good publicity. In fact, the fabulous international magazine, “Hand/Eye” is doing a feature story on TAFA in its September 2nd edition. The TAFA community will benefit greatly from such publicity.
So what is the membership criteria? The general criteria for membership is having a well developed web presence which showcases a mature body of work or product line. Working artists and textile businesses need to present themselves professionally, showing their intent of making a living with their art or product, unless they have a purely educational focus. Good photography of work is essential – again a professional look. Cost of membership is $25 per year…..but will be increasing in September to $48.00. Now is a good time to make application for membership!
Visit the TAFA Membership page for more guidelines on the membership.
TAFA seeks to grow as an international organization representing all media within the fiber art/textile mediums. One of the most exciting angles that TAFA brings to this community is having contemporary, traditional and cultural textiles/mediums share the same platform. Normally, these categories have strict boundaries and exclude each other, yet many of us are passionately influenced by all three and inform our choices and designs by the other. On TAFA a Moroccan rug shares the same importance as an art quilt, a knitted sock or an embroidered doily. The common denominators of excellence of technique, originality and excellence bring them together. TAFA does not distinguish between “craft” and “art”, however, it does distinguish between mature and novice. TAFA members love what they do and are in it for the long run. As innovators, shakers, teachers, writers, and vessels of the muse, they are deeply committed to their work. Visit TAFA. Join us in promoting our members and in helping them make a living at what they do best: keeping traditional textile traditions alive while pushing them into new directions!





















